PromoRock Marketing & Design


Art + Science + Empathy

em⋅pa⋅thy - the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.

Why empathy? It may sound like a cheesy inspirational poster but for websites, businesses and design in general to be effective, they must align with the challenges, needs and wants of their customers – in short they must have empathy to provide the best possible experience. My day job in the B2B corporate world as lead interaction designer forces me to find new and creative ways to sell how important user experience is from the top down.

It is always a challenge to get people to step back from intuition and their egos (including myself) and give way to what we learn through experimentation, prototyping and observation.

On this site, I will do my best to dive into the idea of design thinking as well as the principles of effective design. Really it's just a place for me to practice my writing and force me to study harder.

Thanks for visiting,

Jonathan Morgan

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