This blog was skinned to look seamless with the rest of Promorock. I plan on posting a series of articles on how you can use skinned blogs for different purposes. My favorite is using it as the dynamic news section of a website. I’ve used blogger on LakewoodAlive and Proud Pittsburgh for the great SEO features and ease of configuration of it’s fully editable template. I also don’t think it hurts that Google owns it so the SEO most likely fits at least their minimum requirements.
Another application of a skinned blog is creating a newsletter template. Basically you publish your pages to a newsletter directory in your site and not only will you have the pages online (fully searchable) but by sending your emails via Internet Explorer or a compatible email marketing program, you can send the page as an email. IE is as easy as File>Send>Page as Email.
Done right and you’ll display perfectly on mobile devices, too.
More to come soon.
Jonathan